You have a startup idea. Great! Is there a market for it? Let’s find out! A promo page is a great way to find out if your idea resonates with someone in the market.

On Thursday, Dec 1st, Pascal Laliberté (@pascallaliberte) will show you how to gauge the market for a startup idea using analytics tools and a promo page.

Pascal is a Business Analyst at the University of Ottawa and maintains a blog at pascallaliberte.info.  The is the second time Pascal will be presenting at TeamCamp. You’ll love his enthusiasm and his passion for usability.

In this session, you’ll learn how to use analytics tools to help you widdle down to a killer promo page. You’ll learn how to track clicks to gauge user interest, how to discover your audience by learning how they got to your page and how to know which version of your promo page creates the best response.

Part 1 : Analytics tools and how to use them

We’ll look at approaches for analytics, some definitions, a round up of a few tools you can use like Google Analytics, Clicktale, Google Website Optimizer and Adwords. We’ll also get technical with a few examples of click tracking code and A/B testing tricks.

Part 2 : Group exercise

By working with one or two of your examples, we’ll figure out together the steps to get to a testable promo page. This will be a group exercise, so bring your ideas!

When: Thursday, Dec 1st, 6pm – networking, 6:15 – start

Where: The Code Factory, 234 Queen St., Ottawa, 2nd floor (ring the buzzer to take the elevator)

RSVP: http://twegather.com/events/1816