Every startup needs marketing, but many go about it before educating themselves on what it can really do for them.
I’m pleased to announce that Glenn Schmelzle (@heyglenns) will be speaking at TeamCamp on September 2nd. Glen’s presentation will at least make you an educated consumer of marketing services and hopefully show the basics so you can do a little of your own marketing.
Glen is the principal of Marketing What’s New, a services firm geared exclusively for technology firms. Glen has 15 years experieince in B2B marketing and was a former director of multiple software firms.
When: Sept 2, 2010 at 6pm
Where: The Code Factory, 246 Queen St., Ottawa (Ring the buzzer to take the elevator to the 2nd floor)
RSVP: on Twegather on via Twitter: Yes, No or Maybe
The presentation will cover:
- What technology marketing is and isn’t.
- What marketing elements are needed at each stage of your startup.
- How it fits into product strategy.
- Marketing communications, a.k.a. Marcom
- Creating demand – generating leads…and sales
- Measuring marketing effectiveness.
