I came across this company’s website today. AWeber provides email marketing software to help small businesses automate email follow up and email newsletter delivery. Check it out – it’s an impressive website, informative and the software looks very easy to use. It seems like a “no-brainer” to give them a try.
What I found interesting is that they charge $1 for a 30-day trial, and then charge a higher monthly fee afterwards. What I like about it is it gets you to think twice about signing up for an essentially free trial. Even though it’s only $1 and you can cancel, it still feels like you’re committing to something. At the same time, you feel like the company is confident that you’re going to like what they have to offer. I think the conversion rate (people converting to fully paid accounts) would be very high.
With all the talk “free” vs. charging your customers, I like the approach this company has taken.
What do you think?
I think Mailchimp is a superior product and is much easier to use. They also have a very generous free subscription. Check it out at: http://www.mailchimp.com
Thanks Maher,
I agree Mailchimp has a nice offer. However, the point of the article wasn’t whether one mailing app is better than another, it was whether you should charge people to try out your application. Lot’s of companies offer free trials, but how effective are they in converting “users” to “customers”? Aweber’s approach is interesting as I believe the people trying their service actually intend on paying for a mail service rather then simply trying out a service for “fun”. Case in point: how many free trials have you tried without really ever having any intention of paying for the service? For me, quite a few.