If you build it, they will come?  Is there a market for your application, product or service? Who are your customers?  Who are your competitors?  What are they offering?  How do you differentiate yourself in the marketplace?

These are just a few of the questions that should be considered when starting a technology company.

Come join Asif Rehman  as he focuses on the first P (Product/Application/Service) of marketing (the other three being Price, Place, Promotion) to help you focus your efforts to ensure a viable product/application/service as you start your company.   Asif will cover topics such as market assessment, competitive assessment and differentiation, and value proposition.

Asif Rehman is the President and principal consultant at Real Product Marketing with over 20 years experience at the forefront of the high technology industry.  A polished speaker, he has spoken at numerous trade shows and events, to the media and industry analysts.  An exhibited photographer, Asif has twice traveled around the world expanding his personal understanding of the interconnectedness of all people and has exhibited his photography based on this theme.

Location: The Code Factory, 246 Queen St., Ottawa

Date: July 16th, 2009

Time: 5:45pm – 8:00PM

Ring the buzzer to take the elevator to the 2nd floor