You have a website, but is it working the way you intended? Are your customers using your site as you expected? How are they getting to your site? How are they finding you? Is your “call-to-action” button on your front page effective at creating conversions? You’re putting a lot of time into content, but is it getting read? Measuring is the first step in making smart decisions.
I’m very pleased to announce that Pascal Laliberté will come talk to us about Google Analytics, a free tool that tracks the visitors to your site. In his presentation, he will cover:
- How Google Analytics works
- Drilling-down into the data to get specific answers
- A close look at key concepts such as: Conversions, Bounce rate, Traffic sources, Segments, Event tracking and Campaigns
- Setting up goals for your web site
- Comparison with other analytics tools, such as ClickTale, Crazy Egg, Mint, and an introduction to Google Website Optimizer
- Best practices on setting up profiles for multi-lingual sites (e.g. government domains)
Knowledge level: beginner to advanced
About the presenter:
Pascal Laliberté has been making web sites for the past 13 years. He currently works at the University of Ottawa as part of their central web services team, where he implemented Google Analytics for the University’s entry pages and developed standards-based templates for the University’s more than 90 website owners. He also contributed to the design of Twegather, a start-up project initiated by TeamCamp members. Pascal has a passion for the web, specifically for iterative, task-oriented web design.
When: Feb 18th, 2010 at 5:45PM
Where: The Code Factory, 246 Queen St., 2nd Floor (ring the buzzer)
While an RSVP is not required, it would be great if you could let us know you’re coming via Twegather:
See you there, and don’t forget the cookie jar.
- Chris
