05
Feb
10

Is Your Web Site Effective? Find Out With Google Analytics

You have a website, but is it working the way you intended? Are your customers using your site as you expected? How are they getting to your site? How are they finding you? Is your “call-to-action” button on your front page effective at creating conversions? You’re putting a lot of time into content, but is it getting read? Measuring is the first step in making smart decisions.

I’m very pleased to announce that Pascal Laliberté will come talk to us about Google Analytics, a free tool that tracks the visitors to your site. In his presentation, he will cover:

  • How Google Analytics works
  • Drilling-down into the data to get specific answers
  • A close look at key concepts such as:  Conversions, Bounce rate, Traffic sources, Segments, Event tracking and Campaigns
  • Setting up goals for your web site
  • Comparison with other analytics tools, such as ClickTale, Crazy Egg, Mint, and an introduction to Google Website Optimizer
  • Best practices on setting up profiles for multi-lingual sites (e.g. government domains)

Knowledge level: beginner to advanced

About the presenter:

Pascal Laliberté has been making web sites for the past 13 years. He currently works at the University of Ottawa as part of their central web services team, where he implemented Google Analytics for the University’s entry pages and developed standards-based templates for the University’s more than 90 website owners. He also contributed to the design of Twegather, a start-up project initiated by TeamCamp members. Pascal has a passion for the web, specifically for iterative, task-oriented web design.

When: Feb 18th, 2010 at 5:45PM
Where: The Code Factory, 246 Queen St., 2nd Floor (ring the buzzer)

While an RSVP is not required, it would be great if you could let us know you’re coming via Twegather:

Tweet Yes ›
Tweet Maybe ›

See you there, and don’t forget the cookie jar.

Tweet this event

- Chris

03
Feb
10

$1 for a 30-Day Evaluation?

I came across this company’s website today. AWeber provides email marketing software to help small businesses automate email follow up and email newsletter delivery. Check it out – it’s an impressive website, informative and the software looks very easy to use. It seems like a “no-brainer” to give them a try.

What I found interesting is that they charge $1 for a 30-day trial, and then charge a higher monthly fee afterwards. What I like about it is it gets you to think twice about signing up for an essentially free trial. Even though it’s only $1 and you can cancel, it still feels like you’re committing to something. At the same time, you feel like the company is confident that you’re going to like what they have to offer. I think the conversion rate (people converting to fully paid accounts) would be very high.

With all the talk “free” vs. charging your customers, I like the approach this company has taken.

What do you think?

26
Jan
10

Twegather Project Night #2

Interested in observing the dynamics of a start-up in the making? What to have your say in setting the direction for the Twegather service?  Are there some features you’d love to see (and maybe some you’d love to see go)?   Still haven’t piqued your interest? Well, how about free pizza? Ok, then…

Twegather was born from team collaboration. Last June, 15 of us got together to develop an idea – a Twitter-centric event management system.  A short couple of months later we had a prototype, and today we have the beginnings of a great service, homegrown here in Ottawa by people that love the net, love to code and love to party.

Well, it’s time for another Project Night. Come one, come all – we’d love to hear what you think, even if you’ve never used Twegather. More than that we’re going to put you to work helping us to blaze a path for this new and innovative service.

I’ll provide the pizza, you bring the ideas.

Where: The Code Factory, 246 Queen St., Ottawa, 2nd floor (ring the buzzer after 5pm)

When: Thursday, Feb 4th, ‘10
Time: 6pm to late
RSVP via Twegather:
Tweet Yes ›
Tweet Maybe ›
Tweet No ›

Not on Twitter? Then Sign up… or I suppose you can email me at chrisjschmitt[at]gmail[dot]com.

Tweet this event

06
Jan
10

Don’t Try to be the Cheapest or the Most Reliable

It easy to compare yourself to your closest competitor and say “I can do it better” or “I can do it for less”. But what makes you think you can do it better or cheaper then the incumbent who’s been at this game far longer than you have? You better have some “secret sauce” at your disposal that your biggest competitor doesn’t have and can’t easily replicate.

Don’t settle for the same but cheaper or better. Instead, change the rules of the game. For example:

  • If your competitors’ software is overkill and complex offer a simple “no frills” version, e.g. Basecamp vs. Microsoft Project
  • If your competitors’ offer a usage-based service, offer a flat rate instead, e.g. old long distance plans vs. new long distance plans
  • If your competitors’ offer a low entry fee and but then over-charge for add-ons, charge a higher base rate and then offer the add-ons for free, e.g. TELUS, Bell and Rogers vs. Globealive wireless
  • If you competitor makes money from advertising, offer an ad-free service and charge for the service instead

Don’t simply settle for offering the same thing your competitor offers – change the rules of the game.

19
Dec
09

Jan 21st: Canadian Intellectual Property Law for Dummies

I am pleased to announce that on Jan 21st Neil Milton will be giving TeamCampers a primer on the various types of intellectual property assets, from patents and trademarks, to copyrights and industrial designs. Neil is the author of Canadian Intellectual Property Law For Dummies.

In this talk you’ll discover how to:

  • understand the patent process
  • protect your brand with trademarks
  • look after your creation through copyright and industrial designs
  • enforce your IP rights
  • commercialize your IP through sales and licensing
  • dispel common IP misconceptions

Neil practices in the areas of intellectual property strategy and transactions. He draws upon his broad experience in all facets of business and intellectual property law, including M&A, corporate finance, dispute resolution and licensing, to assist clients create and capture value from innovation.

By the way, Canadian Intellectual Property Law For Dummies is available free of charge through www.canadian-ip.com.

While registration is not necessary, it would be great if you could let us know you’re coming via Twegather:
Reply Yes ›
Reply Maybe ›

Where: The Code Factory, 246 Queen St., Ottawa – Ring the buzzer to come up to the 2nd floor
When: Jan 21st, 2010 at 5:45PM

PS – don’t forget about the Code Factory’s “cookie jar”

17
Dec
09

Predictions for 2010

The first annual TeamCamp Christmas was a smashing success last night. We had a great discussion about what will be big in 2010. Here are our predictions:

Eric – Google Web Toolkit will take off making it easier to develop web apps.

Mike – 1. Oracle will have a challenging time trying absorb the Sun (and mysql) 2. Mashups.

Bryan – 1. HTML5 – Flash and Silverlight applications will start moving to HTML5. 2. ChromeOS

Fred – Real time video will start to appear on wireless devices. Other countries already have it, why not Canada?

Ian -1. The economy will “double dip”. 2. Twitter will figure out how to monetize its service – or suffer a steady decline in valuation.

Jean-Claude – Content on video sharing sites will get better because more users will have access to tools used by the professionals.

Cory – 1. There will be more angel and VC money and as a result more startups will stay in Ottawa rather then relocate to Silicon Valley. 2. The web will leverage people-power to to greatly improve recommendation engines. 3. Google’s biggest threat will be the US Justice Dept.

Len – Social networks will dramatically change the way people search for and find work.

Chris – Hyperlocal web ecosystems will take off.

Ok, now everyone is on record. Let’s check back to see who was right next Christmas!

- Chris

12
Dec
09

TeamCamp Dec 17th ‘09 Christmas Theme

Does Santa Claus use the web to keep track of children’s wishlists? Does Mrs Claus monitor Facebook to sort out who’s naughty and nice? What is Frosty’s Twitter ID? Can you use foursquare to check in at the North Pole? Can you use Twegather to plan your New Years Eve party?

Debate these questions (see my answers below) and many other commonly asked questions at the next TeamCamp. Plus that’s not all: listen to webentrepreneurs pitch the latest and greatest ideas and speculation about the “next big thing” in 2010.

Coming? Bring your favourite Christmas treat and let’s make it a party!

When: This Thursday Dec 17th, ‘09 @ 5:45pm – 8:00pm

When: The Code Factory, 246 Queen St, Ottawa – use the buzzer to take the elevator up to the 2nd floor

Let us know if your coming via Twegather
Reply Yes ›
Reply Maybe ›

Or just show up!

And don’t forget about the “cookie jar”…

Answers to questions above:

  1. Yes – Santa has a web site:  http://www.santaclaus.com.  Another interesting fact:  Santa created Linux (with the Tooth Ferry’s help)
  2. Maybe – But would you take the chance? Be careful what you write in your status, you never know who’s watching (adults only). Also, watch out for Facebook Santa scammers!
  3. Possibly – There are a large number of Twitterers  named Jack Frost.  Could one of them be the real frosty?
  4. Sorry, no – The North Pole is not yet been added to Foursquare, but check again soon!
  5. Yes, absolutely – Twegather is perfect especially if you want lot’s of your Twitter friends to come.  Ask to retweet your invitation and you might get their friends too.  But make sure you have lots of room – you might get more party goers then you expected!
23
Nov
09

TeamCamp Dec 3rd – Funding Your Startup with John Shannon

Bootstrapper or not, at some point in time you’re going to be interested in finding some external funding for your startup. There are a number of government programs that you can tap into and despite what you hear in the news there are angel investors willing to invest in your company if you’ve got what it takes. But learning the ins and outs of funding can be a bewildering process.

TeamCamp very pleased to have John Shannon (@me_now) as a speaker at our next meeting.  John is a well-known personality in the Ottawa startup community and will be sharing his insights into some of the “tricks and traps” of funding.

John Shannon is one of Ottawa’s quintessential entrepreneurs. Early in his career he worked in Canada and Europe developing low-level software, systems and mobile networks with Bell Northern Research and then Nortel. In 2000 he left Nortel to be CTO and co-founder of the company that became Bill Me Later, ultimately acquired by eBay in 2008. John has also been a co-founder and early contributor to at least half a dozen other Ottawa startups and one of Ottawa’s active Angel investors. Besides helping raise significant venture capital for several companies, he’s orchestrated millions of dollars of angel investment and government programs. In addition to his experience applying technology to business opportunities, John is an expert at early stage financing and business development (from http://www.theottawanetwork.com/).

We’ll be starting a little early for this meeting because John will be racing off to a Founders and Funders event immediately following his talk.

When: Thursday Dec 3rd 2009 at 5:30PM to 8:00PM
Where: The Code Factory, 246 Queen St. Ottawa (ring the buzzer to come up to the 2nd floor)

While it’s not necessary to register for the event, it would be great if you could let Twegather “bot” know that your coming:
Reply Yes › or
Reply Maybe ›

Hope to see you there!

- TeamCamper Chris

PS – don’t forget about the “cookie jar”

16
Nov
09

TeamCamp Pitch Fest Thursday Nov 19th

Do you have a great idea for a web application? Do your ideas keep you awake at night? Then come on down to TeamCamp this Thursday for an idea “Pitch Fest”. Pitch your idea to a friendly group of people just like you. Together, we’ll explore and build on your idea. You’ll meet new friends and who knows, maybe you’ll meet a co-founder?

When: Thursday Nov 19th, 2009 at 5:45PM to 8:00PM

Where: The Code Factory, 246 Queen St. Ottawa (ring the buzzer to come up to the 2nd floor)

While it’s not necessary to register for the event, it would be great if you could let us know if your coming via Twegather (a TeamCamp spawned service by the way :)

Hope to see you there!

- TeamCamper Chris

PS – please review and acknowledge the TeamCamp Participation Agreement beforehand

01
Nov
09

The Journey – A tale of Twegather – From Alpha to Beta

First a recap of our journey thus far:
June 18th – The Brainstorm: Twegather – a Twitter-centric impromptu event organizer (i.e Tweet: We-Gather)
Summer 2009 – Project nights – Developing and testing a minimum viable product (MVP)
September 3rd First Major Milestone – Alpha Demo: fully functioning prototype

Now our progress since the last post:

October 19th – LiVE @ DemoCamp
Chris and the team presented an awesome show at DemoCampOttawa12. I really wish I could have been there but had a conflicting commitment and couldn’t attend in person. However, I did manage to tweet into the demo live and Chris (@chrisjschmitt) was kind enough to cut and paste my tweet into his blog post review. DemoCamp was great on a number of fronts; it generated some buzz around Twegather, helped to recruit some beta users, showcased the great stuff we are doing at TeamCamp and probably most important @map_maker agreed to join the team as community manager. All in all a very successful outing.

117626main_image_feature_345_ys_4

Apollo 11 lifts off

This is just too cool. Twegather is now a live app with real users, real events and real problems. I LOVE problems because “in every problem are the seeds of opportunity”. I think Chris has assembled a great team and their accomplishments are quite significant when you consider this is a part time, volunteer based project with $0 budget but plenty of passion.

Where from here?
Improve the app and make it bullet proof in terms of quality, simple/intuitive in terms of user interface and functionality. Be responsive to user feedback, adapt, evolve and improve. Engage and manage the user base with our most awesome community manager. Develop a “Kick Ass Product”. Keep thinking about monetization strategies and how to implement them. Always be looking and listening for opportunities.

Chris has chatted with a number of smart folks and we have decided to delay overhead until absolutely necessary to keep costs down and options open. In terms of the business plan, when you are riding a rocket and moving fast it is difficult to keep one up to date and relevant. I prefer to think of the web app business development process as; “Agile Business” that needs to be quick, nimble and adaptable based on realizing opportunities as they become available.

Keep that seat belt buckled … this promises to be an exciting ride!

- Teamcamper Ian

PS – The Twegather team is looking for early beta users – I you’re interested in helping to define the service sign up here.